Event Sponsorship 2025/26

Events create opportunities throughout the year for community interaction and enjoyment, resulting in Perth being a vibrant and iconic destination; a place of possibility where great things happen.

Through the Event Sponsorship program, the City will provide up to $150,000 in funding to facilitate events that activate the city with vibrant activity that attracts people into Perth. The program supports events that have widespread appeal, champion sustainability, drive visitation into the city and support local business to stimulate economic growth

Funding Available

Applicants should refer to the Event Sponsorship 2025/26 Guidelines funding tier information when deciding what level of funding to apply for. These factors will be considered in the assessment of applications along with the demonstrated ability of the event to achieve the five program outcomes.

The maximum contribution of sponsorship, including in-kind support, provided by the City is $150,000 and up to 30% of the total event budget.

Key Dates

ROUND 1 (for activities between 1 September 2025 to 31 August 2026)

Applications Open: 3 February 2025

Application Deadline: 6 March 2025 (4pm AWST)

Notification of Decision: 28 May 2025

To make your application process simple, we recommend having the following documents available:

Program guidelines

• Read over the guidelines and make sure you understand all requirements of the program.
• You can also review the Make Your City Event Shine event guide for practical considerations that will help you address the assessment criteria. 

Required Documentation

1. Project budget showing income and expenditure
   • You can attach this as a document or use the form builder option. A template is available here. 
2. Evidence of financial viability
   • e.g. a recent bank statement, business activity statement or annual reporting statement.
3. Copies of relevant insurance
   • If you don't have available this can be provided during the agreement stage.

Feedback

• A Sponsorship Officer is available to provide feedback and answer any questions you may have about the application process prior to submitting
• Once your application is submitted no further assistance can be provided